PUMA BY RIHANNA AW16 COLLECTION PREMIERES AT NYFW

Sporty chic at its best! During New York Fashion Week Creative Director, Rihanna joined by Naomi Campbell, Ne-Yo, Sofia Richie, Chris Rock, Anna Wintour and many other well-known A-listers celebrated the debut of the FENTY PUMA BY RIHANNA Collection.

The collection includes footwear, apparel and accessories for both women and men inspired by Japanese street culture. Rihanna partnered with PUMA in December 2014 as Puma Ambassador and Creative Director.

The PUMA by RIHANNA collection, under her FENTY label is infused with a mix of fashion and lifestyle apparel, The collection will be available at retail beginning September 2016. For more information, visitpuma.com or rihannanow.com