Bloomingdale's Pink Campaign: Give Pink, Get More

From September 29th to November 1st you can join Bloomingdale's in the fight against breast cancer by shopping at Bloomingdale's during this time period. Simply enroll in the program by charging a $15 fee on your Bloomingdale's credit card–100% of which will fund research, support and awareness programs at these three organizations: the Breast Cancer Research Foundation®, The Carey Foundation and the Marisa Acocella Marchetto Foundation. To help create greater awareness during this time, Bloomingdale's has hosted a number of events including a private luncheon with Elizabeth Hurly and an early morning yoga class this past Saturday.

Elizabeth Hurley, Global Spokesmodel for The Estée Lauder Companies’ Breast Cancer Awareness Campaign hosted a private luncheon to kick off the Bloomingdale’s Pink Campaign.

Local media ranging from New Jersey Monthly to lifestyle experts attended the event to help spread the word about these foundations.

Dawn Del Russo, Style Expert and Nadia Murdock (NMFIT)

On Saturday, October 3rd, all of the Bloomingdale's locations hosted an in-store yoga experience for customers to enjoy before the store opened. All proceeds from the event went towards the Pink Campaign, helping to increase awareness about breast cancer. Sponsors included Yoga M.A.T.T in Hillsborough, NJ, they offer yoga, massages, kettle ball training and TRX training.

Guests from at the Bridgewater, NJ location walked away with the “Yoga Girl” book, inspiring your inner yogi. To learn more visit: http://yogagirlbook.com/